Privacy Policy

1. INTRODUCTION

Welcome to GrowingLoop ("we," "us," "our"). This Privacy Policy explains how we collect, use, store, share, and protect information when you access or use:

• Our website at https://growingloop.com (the "Site")
• Our marketing intelligence platform and applications (the "Platform")
• Our API integrations with LinkedIn, Facebook, TikTok, and Google
• Any related services, features, and content (collectively, the "Services")

This policy is incorporated into and subject to our Terms of Service.

Who We Are

2. INFORMATION WE COLLECT

We collect information in three ways: information you provide directly, information collected automatically, and information from third-party platforms.

2.1 Information You Provide Directly

Account Registration:

• Full name
• Email address
• Password (stored encrypted)
• Company/organization name (optional)
• Phone number (optional)
• Billing information (processed by third-party payment processors)

Content You Create:

• Product descriptions and URLs
• Brand positioning and messaging
• Target audience definitions
• Campaign objectives and budgets
• Marketing hypotheses (if manually created)
• Communications with support

Creative Assets:

• Images, videos, and documents you upload
• File metadata (filename, size, upload date)
• Storage location (AWS S3 URLs)

2.2 Information Collected Automatically

When you use our Services, we automatically collect:

Usage Data:

• Pages viewed and features accessed
• Actions taken within the Platform
• Campaign creation and management activities
• Time spent on pages
• Navigation paths

Technical Data:

• IP address
• Device type, model, and operating system
• Browser type and version
• Screen resolution
• Referring/exit pages
• Date and time stamps
• Clickstream data

Performance Data:

• Campaign metrics (impressions, clicks, conversions)
• A/B test results
• Asset performance data
• Hypothesis validation outcomes

2.3 Information from Third-Party Platforms

When you authenticate via LinkedIn, Facebook, TikTok, or Google, we collect:

From LinkedIn:

• Profile information: Name, headline, profile URL, profile photo, user ID
• OAuth access token (encrypted, expires every 60 days)
• Posting permissions scope: w_member_social, r_liteprofile
• Post engagement metrics (only for content you publish through our Platform)
• Organization data (only if you grant r_organization_social permission)

From Facebook:

• Profile information: Name, email, user ID, profile photo
• OAuth access token (encrypted, expires every 60 days)
• Page management permissions (if managing business pages)
• Ad account access (for campaign publishing)
• Post engagement metrics (only for your content)

From TikTok:

• Profile information: Username, user ID, profile photo
• OAuth access token (encrypted)
• Video posting permissions
• Engagement metrics (only for your content)

From Google:

• Profile information: Name, email, user ID, profile photo
• OAuth access token (encrypted)
• Google Ads account access (for campaign management)
• YouTube channel access (if applicable)

3. LEGAL BASIS FOR PROCESSING (EEA Users)

If you are located in the European Economic Area (EEA), UK, or Switzerland, we process your personal data based on the following legal grounds:

Consent:

• When you grant permissions via third-party OAuth (LinkedIn, Facebook, etc.)
• When you upload creative assets
• When you opt-in to marketing communications

Contract Performance:

• To provide the Services you've signed up for
• To process your campaigns and experiments
• To generate AI-powered insights and recommendations

Legitimate Interests:

• To improve and optimize our Services
• To prevent fraud and ensure security
• To analyze usage patterns (anonymized where possible)
• To send service-related communications

Legal Compliance:

• To comply with applicable laws and regulations
• To respond to lawful requests from authorities
• To enforce our Terms of Service

You have the right to withdraw consent at any time without affecting the lawfulness of processing before withdrawal.

18. CONTACT INFORMATION

We're here to answer your privacy questions and concerns.

18.1 Privacy Inquiries

18.2 Mailing Address