Planet 2 โ€ข Post-Acquisition

The Engagement Planet

Automated email sequences with 100-point quality scoring, A/B testing, and deliverability optimization. From onboarding to reactivation, the system generates quality-scored messages and runs intelligent experiments.

Four Core
Engagement Goals

๐Ÿ‘‹

Onboarding

Purpose: New user activation
Trigger: User signup event
Strategy: Welcome โ†’ Quick win โ†’ Feature intro โ†’ Social proof
Cadence: Day 0, Day 2, Day 5, Day 7
Goal: First meaningful action

๐Ÿ”ฅ

Engagement

Purpose: Ongoing value delivery
Trigger: Time-based (weekly/monthly)
Strategy: Tips โ†’ Updates โ†’ Educational content โ†’ Community
Cadence: Weekly or bi-weekly
Goal: Sustained product usage

๐Ÿ”„

Reactivation

Purpose: Win back inactive users
Trigger: 30+ days inactivity
Strategy: "We miss you" โ†’ What's new โ†’ Incentive โ†’ Last chance
Cadence: Day 0, Day 3, Day 7
Goal: Return to active status

๐Ÿ“ข

Announcement

Purpose: Product updates & launches
Trigger: Feature release or event
Strategy: Teaser โ†’ Launch โ†’ Benefits โ†’ How-to
Cadence: Event-driven
Goal: Awareness and adoption

100-Point Scoring
Across 5 Categories

Every message variant scored automatically. Get letter grades (A-F) before sending a single email. Catch deliverability issues early.

VARIANT A: "Welcome to FitTrack Pro"
A- (92/100)
โœ“ Subject Line (22/25): Under 50 chars, front-loaded, no spam words
โœ“ Preview Text (18/20): Extends subject, adds urgency, mobile-optimized
โœ“ Body Content (20/25): Clear value prop, scannable, single CTA
โœ“ CTA Quality (18/20): Action verb ("Start Tracking"), specific, prominent
โš  Deliverability (14/10): Minor spam word detected ("free trial")
VARIANT B: "Get Started with Your Fitness Journey"
B+ (87/100)
โœ“ Subject Line (20/25): Clear but generic, could be stronger
โœ“ Preview Text (17/20): Good context, slightly repetitive
โœ“ Body Content (22/25): Strong structure, good value hierarchy
โš  CTA Quality (13/20): Weak verb ("Click Here"), not specific
โœ“ Deliverability (15/10): Clean, no spam indicators

Scoring Categories Explained

Subject Line (0-25): Length, clarity, spam words, personalization, mobile optimization
Preview Text (0-20): Extends subject, adds context, length, mobile truncation
Body Content (0-25): Value proposition, scannability, formatting, brand voice consistency
CTA Quality (0-20): Action verbs, specificity, placement, urgency, clarity
Deliverability (0-10): Spam words, link count, formatting issues, text/HTML ratio

What You Can Test

Subject Line Test

Test personalized vs generic, question vs statement, curiosity vs clarity, emoji vs no emoji. Subject lines have the highest impact on open rates.

Content Test

Test message length (short vs detailed), tone (formal vs casual), value prop emphasis, story-based vs direct, bullet points vs prose.

Send Time Test

Test morning (8-10am) vs afternoon (2-4pm) vs evening (7-9pm). Optimal times vary by audienceโ€”test to discover what works.

CTA Test

Test button text ("Get Started" vs "Try Now"), placement (above fold vs bottom), design (button vs link), urgency level.

Personalization Test

Test name in subject vs no name, dynamic content vs static, behavioral triggers vs generic, segmented messaging vs one-size-fits-all.

Sequence Length Test

Test 3-email vs 5-email sequences, daily vs every-2-days cadence, aggressive follow-up vs gentle nurture.

Reactivation Sequence
Generation

// Example: Reactivation Sequence for Fitness Tracker
STRATEGY AGENT:
Goal: REACTIVATION
Audience: Users inactive 30+ days
Hypothesis: "Personalized 'we miss you' outperforms discount-first"
โ†“
CONTENT AGENT - MESSAGE 1:
Subject: "[Name], we noticed you've been away..."
Preview: "Your fitness goals are still waiting for you"
Body: Personal, emotional appeal, no hard sell
CTA: "Continue Your Journey"
โ†“
QUALITY CRITIC SCORES MESSAGE 1:
โ”œโ”€ Subject Line: 23/25 // Personal, clear
โ”œโ”€ Preview Text: 19/20 // Extends well
โ”œโ”€ Body Content: 24/25 // Excellent tone
โ”œโ”€ CTA Quality: 17/20 // Could be stronger
โ””โ”€ Deliverability: 10/10 // Clean
Total: 93/100 (A-)
โ†“
CONTENT AGENT - MESSAGE 2:
Subject: "Here's what you've missed"
Preview: "3 new features to help you reach your goals faster"
Body: Product updates, feature highlights, value reinforcement
CTA: "Explore What's New"
โ†“
QUALITY CRITIC SCORES MESSAGE 2:
Total: 88/100 (B+)
โ†“
CONTENT AGENT - MESSAGE 3:
Subject: "Last chance: 20% off to come back"
Preview: "This offer expires in 48 hours"
Body: Urgency, discount offer, clear deadline
CTA: "Claim My 20% Off"
โ†“
QUALITY CRITIC SCORES MESSAGE 3:
Total: 85/100 (B)
โ†“
SEQUENCE CONFIGURATION:
โ”œโ”€ Trigger: user_last_active > 30 days
โ”œโ”€ Cadence: Day 0 โ†’ Day 3 โ†’ Day 7
โ”œโ”€ Send Time: Morning (9-11am)
โ””โ”€ Sample Size: 500 users per variant
โ†“
Ready for A/B test: Personalized sequence vs Discount-first sequence

Complete Email
Performance Visibility

DELIVERY

โ€ข Sent
โ€ข Delivered
โ€ข Delivery Rate
โ€ข Bounced
โ€ข Bounce Rate

ENGAGEMENT

โ€ข Opened
โ€ข Open Rate
โ€ข Unique Opens
โ€ข Clicked
โ€ข Click Rate
โ€ข Unique Clicks

CONVERSION

โ€ข Converted
โ€ข Conversion Rate

NEGATIVE SIGNALS

โ€ข Unsubscribed
โ€ข Unsubscribe Rate
โ€ข Marked Spam
โ€ข Spam Rate

RESPONSE

โ€ข Replied
โ€ข Reply Rate

Statistical Requirements

The Analyst Agent enforces minimum thresholds for valid conclusions:

โ€ข Sample Size: 500+ per variant (statistical power)
โ€ข Collection Period: 48+ hours (time zone coverage)
โ€ข Confidence Threshold: 95% (statistical significance)

Experiments that don't meet thresholds continue running until they do. No premature winners declared.

Works With Your
Email Platform

๐Ÿ“ค

SendGrid

Dynamic Templates: JSON export with handlebars variables
Marketing Campaigns: Complete campaign definitions
Transactional: API-ready message objects
Integration: Direct API push or manual import

๐Ÿ“ฎ

Mailchimp

Campaigns: CSV with subject, body, CTA
Automations: Sequence definitions with triggers
Templates: HTML export for template library
Integration: CSV import or API sync

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Custom Formats

JSON: Structured data with all metadata
CSV: Simple tabular format
HTML: Raw HTML for any ESP
Plain Text: Text-only versions included

Platform-Agnostic Architecture

GrowingLoop doesn't lock you into a specific email service provider. Generate quality messages, export in the format your ESP needs, and publish through your existing workflow. The system provides the intelligenceโ€”you control the delivery infrastructure.

Multi-Channel Expansion

๐Ÿ’ฌ

SMS Channel

Character Limit: 160 chars (careful messaging)
Use Cases: Time-sensitive, high-urgency, transactional
Quality Scoring: Adapted for SMS constraints
Status: In development

๐Ÿ“ฑ

WhatsApp Channel

Template System: Pre-approved messaging templates
Use Cases: Customer support, notifications, rich media
Quality Scoring: Template compliance validation
Status: Planned for Phase 2

Same quality scoring system. Same A/B testing framework. Same belief propagation. Expand to SMS and WhatsApp while maintaining the rigorous approach that makes email campaigns effective.